How to Plan An Effective SEO Strategy for 2020?

AdWeb Studio
3 min readJan 22, 2020

If you haven’t observed significant growth in your SEO traffic within the last year, it’s time for you to make a new plan to drive more results with effective SEO. SEO for any website is composed of several factors. Improving traffic for his website for a non-technical person can get overwhelming.

This is why it is always recommended to hire the Best SEO Company in Dubai to improve your website’s traffic. SEO experts have in-depth knowledge of the search engines, and they know how to focus down their SEO strategy to its essence.

While working on their SEO strategy, there are three main areas SEO experts focus on. These areas include:

  • Content
  • Technical SEO
  • Links

Focusing on three core tenets of SEO, you can get a high rank for your website on the Google search engine. Once it becomes clear that which areas need more focus, it gets easy for you to take action to improve them.

If old SEO practices are not working for you, it’s time to devise a new plan to fix your website’s SEO in 2020. Here is how we suggest you plan your SEO strategy for 2020:


The majority of the time, it’s the technical issues because of which your website fails to get more traffic. These issues are what stand in the way of rankings for your website. To fix your website’s SEO, you need to uncover these technical SEO issues. The best way to do so is to do an SEO site audit.

The technical structure is the frame of your website. If it is compromised, your entire plan will come crashing down. Therefore, you need to fix the technical issues associated with your website first before working on the other areas.

The technical structure of your website should be built in such a way that it is easy for the search engines to access it. Only then, your site will get a higher ranking on the search engine.

If you want your website to perform well in 2020, you need to invest in an excellent technical SEO audit. This way, you can boost your website’s traffic that has to be still for the last 6–12 months. We would advise you to audit your website every 3–4 months. That’s because websites change over time, and issues pop up when you least expect them to.


Content has always been one of the most significant factors in SEO. In 2020, its significance is only expected to increase more. The search engines have now shifted towards defining entities, including people, brands, and companies.

It has now started to learn the topics related to a particular company, person, or brand. These search engines are emphasizing that content should target and connect potential customers with what they have been looking for — in simpler words, providing them exactly what they need from your website.

If the organic traffic of your website is flat for a while, you need to see if your webpages are optimized for the terms you want them to be ranked for. These pages include:

· Product Pages:

Feature pages that target is focused on improving conversion.

· Content Pages:

Guides, how-to-s, and pages that address customer’s queries and concerns, and much more.


Once your website has been SEO audited, and you have implemented the suggested changes, and even then the traffic on your site is not budging, it’s time for you to see if you are using links the right way. In other words, its time you invest in quality link building.

If you are at the top of the other areas of your website’s SEO, but your site is still not getting organic traffic, it’s time for you to work on raw links, acquiring new links and link velocity. The best tools to do so include the Backlink Gap tool and SEMrush.


Dubai SEO is one of the significant aspects you need to consider this year if you want to budge the stubborn traffic of your website. You need to concentrate on all major areas of SEO, including technical SEO, content, and link building. With the help of a proper plan, you can achieve your SEO goals without any problem.



AdWeb Studio

Digital Marketing Company, Web Designing, Mobile App Development, Social Media Marketing