The role of the SEO professionals is to get a higher rank for webpages in search engines for particular search terms. However, making that happen will be quite challenging if your webpage is not designed for W3C standards. It will be very hard for these pages to rank higher if they are not properly maintained and have noticeable performance issues.
The design of the website plays an important role in boosting the website’s SEO and its overall ranking in search engines. The best practice through which web designers can improve the website’s performance, as well as, its ranking is to add inclusive web design to the Dubai Web Design strategy. This is one of the best hacks for web professionals to win in 2020.
If you are confused about how to make a web design inclusive, this article is for you. We are going to discuss several ways through which you can add to the SEO efficiency and make your website more users friendly.
How to Make Your Web Design Inclusive?
There are various ways through which you can make your web design inclusive. Some of these include:
Accessibility and inclusive web design are often considered the same thing. However, if you fail to distinguish both, it will have a drastic impact on your website’s design. The purpose of accessibility designing is to remove the obstacles that make websites and apps complicated for the target audience. The design of your website needs to be all-inclusive. This means that a wide range of your target audience can access and make the best use of your website without any difficulty.
One of the examples includes the font of the text on the website. if it isn’t readable, the majority of the website readers will fail to benefit from. Having a larger size font will make the content on the website easier to read of the users.
The solution to this problem is to come up with a single and more inclusive interface where the font is selected keeping in mind both disabled and non-disabled users.
Simplification of the Language And Text:
When it comes to the text on the website, there is a variety of considerations you need to keep in mind. You need to create a user experience with your website’s design which caters to everybody. Now, there will be so many users within your target audience with reading disabilities.
Some of them would be visually impaired. A few of them would have cognitive disabilities. The point is, whether or not a website user is disabled, suboptimal web design will affect the readability of the website for all.
There are various ways through which you improve the readability of a website.
· Reducing Visual Stress:
To improve typography, you can align the text either to left or to the right side of the webpage. To add more visual contrast, you can underline the links. Adjust line spacing at 1.5x the font size. Leave at least 1.5x the line spacing between the paragraphs. The width of the paragraph should not be more than 80 characters.
· Reducing Cognitive Stress:
You can reduce the cognitive stress in a variety of ways including Simplification of the language, defining abbreviation on the first use, efficiently describing the link text, matching similar link texts with identical URLs and logically structuring the content with the help of logical headings.
Adjusting Color Contrast:
In web design, color contrast stands for the measurement of how well the color of two different design elements can be differentiated. The measurement unit of color contrast is a ratio. To make your web design inclusive, you need to aim for the minimum ratio.
When you keep the color contrast ratio of different elements minimum, you enable readability for the users who are visually impaired. Apart from that you also boost readability or non-disabled users. This is one of the best ways to make your web design visually inclusive without making a lot of effort.
Inclusive website design is the future of Web Design Dubai. It doesn’t only support the SEO of the website but also design it in a way that it caters to the needs of disabled users. To get an inclusive web design, make sure to hire a professional web designer.