Why Do You Need To Write Unique Product Descriptions For Your eCommerce Store?

AdWeb Studio
3 min readOct 27, 2020
Ecommerce Store Tips

If you are establishing an e-store, there are tons of things that you have to do, such as a business plan, product photos, web design, pricing, and marketing strategy. While taking care of all this, it is relatively easy to take no notice of the products you are selling; they are the real stars of your e-store undoubtedly.

Yes, we have observed that countless eCommerce websites make their products failed in one common way; by not writing unique and appealing product descriptions. Never do this. You should focus on writing compelling product descriptions if you want to make your e-store stand out from the competition.

In this article, we are going to share some benefits that you can get by writing powerful product descriptions. Hence, for writing such content, you can hire a Professional eCommerce Development Dubai company.

Benefits Of Writing Unique Product Descriptions For Your E-Store:

Now, let us share some of the best benefits that will reveal that how writing unique product descriptions is crucial for your online store:

1. Top Search Engine Ranking:

If you are not adding unique descriptions on your product pages, you are putting your site at a risk. Keep in mind that duplicated or not much useful content will hurt your rankings.

Therefore, it is mandatory to make your time worth to generate original descriptions for your products.

2. Improved Organic Traffic:

You would know that top rankings on the search engine can usually direct to more organic traffic. But also remember that unique product description have a significant impact on your organic traffic.

For instance, you are selling clothes online. While writing product content, you should also talk about the fabric, designs, and sizes of outfits you are selling. This way, you will attract people who are searching for such products online, increasing organic traffic.

3. Quality Landing Pages For Ads:

Talking about landing page quality, when you write powerful product descriptions, it will provide you with the best landing pages for ads.

Though this option is not as important as the other Google recommendations (such as mobile optimization and fast loading speed), keep in mind that a unique product description for your landing page can drive traffic from your ads.

4. Reduced Bounce Rate:

By measuring the bounce rate, you can identify how well your product description is good to meet a prospective buyer’s expectations.

Conversely, experts have proven that bad-written content that does not coincide with the product title and description on a search result page is one of the reasons for enhancing the bounce rate. Then, your product copy must be original and captivating.

5. Improved Return Visitors Rate:

Every site owner wants to repeat customers. Return visitors enhance the chances of sales. Using unique product descriptions improves the rate of return visitors. Write attention-grabbing copy so that your site can make a good impression on your visitors.

6. Enhanced Conversions Rate:

It is true that if you don’t have well-written product descriptions, you can’t optimize them for your website design or sales funnel. By adding authentic yet user-friendly descriptions, you can take your e-store to the next level.

You can talk better about your conversion strategies and incorporate your site with the rest of your marketing tactics.

7. Go Beyond From Competitors:

As you and your competitors are selling almost the same products, so it is must that you should do something different to make your products unique. For this, you can write impressive and attention-grabbing descriptions for your products.

Otherwise, if you don’t do this, it will be quite tough to grab your products into buyers’ hands and tell them why your ones are better than others.

The Final Words:

Thus, these are the best benefits that you can get if you write compelling content for your product pages. We are sure that now you will start doing it right now because this way, you can build a successful online store. Nevertheless, the best advice is to call Adweb Studio to get help in this matter.



AdWeb Studio

Digital Marketing Company, Web Designing, Mobile App Development, Social Media Marketing https://www.adwebstudio.com/