Why Use The Design Thinking Approach To Web Design?
Since SEO is one of the most critical factors for creating a website, most sites are designed around search engines. We cannot deny the importance of SEO. However, sometimes, designing a website around only the SEO factor takes away their human touch. It also results in eclipsing the user experience the website offers. While creating your website you need, your Dubai Web Design should design so that SEO and user experience come together. This way, he will be able to engage more users that, too, for longer.
There is no denying the fact that your website gets more visits through your marketing and SEO strategy. However, no matter how much effort you have put into marketing and SEO, you will not get the expected results if your website is poorly designed. You will face problems while trying to retain visitors if your website is:
· Difficult to navigate
· Doesn’t address users’ problems
· Doesn’t fulfill their needs
If that happens, your website’s bounce rate will get higher, and the SEO effort you have put will also come crashing down. The best way to prevent that from happening is to create content around the users’ needs. It will enable you to offer the experience they have been looking for in a website. That’s what Design Thinking is all about.
In today’s post, we will discuss how design thinking can be used to create a human-centered website. But first, you need to understand what design thinking is. So, without further ado, let’s discuss the details.
1. Design Thinking:
Design thinking is an approach to web design that is centered on users and their requirements. This approach is based on empathizing with your users. It allows a web designer to understand better what its audience wants from him. It enables him to effectively fulfill what users need and cater to their problems more effectively.
This approach is ideal for identifying problems and coming up with their solutions. It is an iterative approach to the process of web design which includes:
- Defining problems
- Searching for solutions
- Conducting tests
- Evaluation of solutions
Once that has been out of the way, you can go back to your drawing board to think of new ideas and improve your website’s design. The design thinking approach to web design comprises of five components, including:
- Empathize
- Define
- Ideate
- Prototype
- Test
The Most Suitable Way To Use Design Thinking For Designing Human-Centered Websites:
Using design thinking is the best way for you to create the kind of websites centered on human needs. You can maximize the benefits of this approach in the following ways:
Empathize:
If you want to understand what your users want, you need to learn to empathize with them. Once you put yourself in their shoes, you will get more comfortable to visualize what they are looking for on your website.
The make way to make that happen is to conduct users’ research. Formerly, in-person interviews and user testing were the only options to go for. However, today, we have digital tools to conduct extensive market research.
Define:
Once you have everything you need to know about your users, it gets easier for you to define the problem users face. That’s the problem you will set out to solve with your website.
From unclear navigation to a confusing process requesting a quote, it is easier to design a website that solves these problems once the problem is identified.
Ideate:
Once you know the problem you need to solve, you need to start thinking of solutions. Empathize with your audience to visualize the problem from every angle. Design the solution for your users and not yourself.
Prototype:
Before launching a full-fledged website, design its smaller or simpler version for every solution you have come up with. This way, you will be able to identify the best solution that works.
Test:
Once your decided solution has been implemented, you can test and evaluate it using the tools available. It will enable you to test the effectiveness of your solution.
Ending Notes
Hire a web design company (Adweb Studio) who uses the Design Thinking approach while designing your business website.
